The principles that govern Money Mantra's professional conduct as an AMFI-registered Mutual Fund Distributor.
The AMFI Code of Conduct for Mutual Fund Distributors (April 2022) establishes standards of professional behaviour, ethics, and compliance that all AMFI-registered MFDs must follow. Money Mantra is fully committed to every principle of this Code.
| # | Principle | What It Means in Practice |
|---|---|---|
| 1 | Investor Interest First | Recommendations based on suitability — never on commission rates |
| 2 | Full Disclosure | All commissions, conflicts of interest, and material information disclosed |
| 3 | No Mis-selling | No misleading claims, guaranteed return promises, or false comparisons |
| 4 | Suitability Assessment | Risk profiling and suitability check before every recommendation |
| 5 | Grievance Redressal | Prompt complaint resolution with escalation path to AMFI/SEBI |
| 6 | SID/SAI/KIM Disclosure | Scheme documents provided before every investment transaction |
| 7 | Commission Transparency | Commission rates displayed on our Commission Disclosure page |
| 8 | No Rebating | No sharing or rebating of commissions to investors in any form |
| 9 | NISM Certification | Valid NISM Series V-A certification maintained by Mr. Viral Vijay Bhatt |
| 10 | Regulatory Compliance | Full compliance with all SEBI, AMFI, and applicable regulations |
If you believe Money Mantra has violated the AMFI Code of Conduct, you may report it to:
| Legal Name / Entity | Viral Vijay Bhatt (Proprietor — Money Mantra) |
| Entity Type | Individual / Proprietorship |
| CIN | [CIN — Not publicly disclosed. Update when available] |
| PAN | [PAN — Update when available] |
| AMFI MF ARN | ARN-95076 | Initial Reg: [Initial ARN Registration Date — Verify at AMFI] | Valid: [Current ARN Validity From — Verify at AMFI] to [Current ARN Validity To — Verify at AMFI] |
| EUIN | E101905 — Mr. Viral Vijay Bhatt |
| IRDAI Reg. No. | [IRDAI Reg. No. — Update when available] |
| Registered Address | Office No 232, 2nd Floor, City Of Joy Ecstasy, JSD, Near Flyover, Near Railway Station, Mulund West, Mumbai, Maharashtra – 400080 |
| Phone & WhatsApp | +91 9819978955 |
| viralbhatt@moneymantra.info | |
| Website | www.moneymantra.info |
Last updated: May 2026 | Money Mantra | ARN-95076